In 1977, fresh out of Emory University, Jeff Kaston embarked on his lifelong jewelry adventure selling watchstraps out of the trunk of his car. Today he operates one of the most trusted full service jewelry providers in the New Orleans metro area.

Many people ask us where the name “Beje” originated. It’s actual a fusion of “Betsy”(Jeff’s wife) and “Jeff” with a little French twist. Betsy has always gotten top billing through Jeff’s life.

For nearly 40 years Beje has offered unmatched wholesale diamond and jewelry prices to the public. Our determined mission to provide unparalleled education and service to our clients has allowed up to grow each year by word of mouth alone. We don’t believe shopping for jewelry should be a stressful endeavor, but instead the beginning of the means in expressing the perfect message that will reverberate for a lifetime.

Today his son Josh, and daughter-in-law Mia accompany Jeff in expanding the future of Beje. Mia’s fine designer collection has been exhibited in galleries in New Orleans, New York, and Denver. 

We at Beje don’t believe in trying to make a quick sale, but instead investing in our clients through service and price to make customers for life. So whether you’re a high profile athlete or a college student with modest means, Beje will have something perfect for you and your loved ones.